Red Ribbon Week October 23rd-31st, 2020


Red Ribbon Week is the nation’s oldest and largest drug misuse prevention awareness program. Red Ribbon Week started after the death of DEA Special Agent Enrique “Kiki” Camarena, who in 1985 was brutally tortured and murdered by drug traffickers he was investigating in Mexico. After Kiki’s death, people started wearing red ribbons to honor his sacrifice. Today, millions of people celebrate Red Ribbon Week by wearing red ribbons, participating in community antidrug events, and pledging to live drug-free lives. For more information and to access the Red Ribbon toolkit, visit